"Know your target audience. Tailoring your marketing approach based on the recipients’ age range really makes an impact. When you make the effort to understand and speak your members’ language, you will get a better response."
YouthMarketers.com is designed to help youth education and marketing professionals connect with younger consumers by promoting financial literacy. The site provides youth developers with the important news, research, resource channels, creative ideas, strategies, information and third party links they need to reach and educate pre-teens, tweens, teenagers, and young adults. The free website targets the three key youth markets: children ages 12 and under, teens 13-17, and young adults ages 18-24. YouthMarketers.com also goes beyond basic savings and kids’ clubs, providing innovative advertising tools and proven marketing tactics and turnkey programs credit unions and organizations can use to interact with today’s youth and their parents. The growth of credit unions and the communities they serve will depend on how well we educate America’s younger generations. Financial literacy and youth enrichment programs must be a priority.
